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Simple Tips to Marketing your Business
Small businesses have a tendency to flounder during their first year of operation for one major reason. People do not know what they are about. Marketing is a great way of getting the news out there and letting people know how they can benefit by becoming patrons of the business. One of the simplest ways of communicating this is through social media. Small businesses cannot typically afford major marketing budgets, but with online marketing this is not an issue. Learning how to promote the brand using competitions on social media and building a content rich site is a great way to drive traffic that will hopefully turn to paying customers.
If the product is unique then you also have to see what you can do to try and encourage people to try it, despite their doubts. Offering samples of products during trade fairs and even at major retail stores is a great way of inviting people to test the product for themselves, no strings attached. Another low cost solution is marketing products. Besides the product itself, you can use simple marketing products like t-shirts, caps, key chains and mugs to encourage distributors to push your product more. You can similarly use these simple items in your competition promotions as prizes to customers.
Learning from others in business and marketers is a great way of also networking and absorbing information that may be helpful to your business. There are plenty of free or lowly charged business events you can attend to network with other local and visiting entrepreneurs and marketers. Take time to learn from them the lessons in starting a business and make useful contacts. Another good way of generating publicity for your brand would be philanthropy. Although small businesses may not be able to afford generous donations giving, you can donate time and some of your product to supporting local initiatives and use this to generate buzz.